• By Gabrielle DiSalvo
• 12-Mar-2020

As you begin the patient recruitment process for your study, it can be tempting to put all of your money towards one method. You place all bets on digital advertising because that generated the most referrals during your last study. What happens if digital doesn’t perform for you this time? It’s best to spread your advertising budget out over a number of recruitment methods. This gives you the ability to truly test what is most effective.

• By Gabrielle DiSalvo
• 15-Nov-2019

Identifying and implementing ways to increase diversity in clinical trials is a growing topic in the industry. Almost 40 percent of Americans belong to a racial or ethnic minority, but roughly 80-90 percent of participants in clinical trials for new drugs are still disproportionately Caucasian.¹

In order to make sure drugs and treatments are safe and reliable to all people, there needs to be a better representation

• By Gabrielle DiSalvo
• 23-Oct-2019

You’ll often be faced with more work than there is time each day. Meeting with patients, scheduling appointments, fully informing patients at time of consent, training study staff, conducting study procedures, working with sponsors, advertising for the study and recruiting patients... the list goes on and on.

• By Gabrielle DiSalvo
• 29-Aug-2019

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

• By Gabrielle DiSalvo
• 14-Aug-2019

Each year, $1.89 billion is spent on patient recruitment for clinical trials.¹ With a 30% average dropout rate across all clinical trials, many pharmaceutical companies are spending a large amount of money to recruit patients who aren't staying enrolled in their trials.

Needed study data for regulatory submission and the overall success of a clinical trial depend largely on study participants fulfilling their roles and responsibilities until the very last day.

• By Gabrielle DiSalvo
• 10-Jul-2019

One of the top places sites look for (and sponsors depend on) when recruiting patients for clinical trials is their database of patients. It has been a go-to method of recruitment for years. In a recent study, however, only 27% of sites report being fully satisfied with their current recruitment methods, including site database searches.¹

• By Gabrielle DiSalvo
• 05-Jun-2019

Within the world of patient recruitment for clinical trials, delayed timelines and unforeseen budget issues are often the norm. But, what if just a bit of strategic planning up-front decreased the possibility of these barriers?

• By Gabrielle DiSalvo
• 14-May-2019

As a research study is in its early planning phase, sponsors and CROs dedicate a significant amount to identifying and selecting the research sites who have the ideal database of eligible patients for their study.

• By Gabrielle DiSalvo
• 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

• By Gabrielle DiSalvo
• 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

• By Gabrielle DiSalvo
• 18-Mar-2019

If you’ve been following along with our past blogs, you have gained insight into:

• • Branding a clinical trial
• • Developing a strong website for your trial
• • Tracking your website traffic to figure out which outreach efforts are working best

• By Gabrielle DiSalvo
• 28-Feb-2019

You're going through the checklist of everything needed to get the awareness efforts for your study up and running:
You have:

• • developed and published your clinical trial website (closely following the tips outlined in our last blog Eight-Step Guide to a Strong Clinical Trial Website)

• By Gabrielle DiSalvo
• 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are

• By Clara Hughes, Creative Director
• 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.