CSSi Blogs

Clinical Trial Branding: Why is it so Important?

  • By Clara Hughes, Creative Director
  • 25-Jan-2019

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Let's imagine two different scenarios:

A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.

B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.

You leave your visit, and you head home wanting to learn more about this study. When you sit down to look up more information online, which version of the poster do you remember: ACN-053-2414 or Face It Acne Research Study?

acne generic logo Face It branded logo

Chances are Face It was easier to remember. Giving a clinical trial a brand identity increases memorability with audiences who come across study recruitment materials or who hear about the study through word of mouth. But this isn't the only reason study branding is so important.

Branding helps a clinical trial stand out in a crowd.
There are thousands of studies currently enrolling, all competing for the attention of the same target audience. The stronger your brand identity, the more your study breaks away from the rest.

Branded trials speak to the target audience.
Every study brand should relate back to the study's target population: age, gender, and race, among many other things. Developing a creative brief before starting the branding and development of recruitment materials ensures you keep your study participants' needs top of mind.

Study branding encourages trust.
The way a study is presented to the public says a lot. Having a cohesive look among all study materials can convey a sense of professionalism, honesty, and legitimacy. Patients will ask for more information about a clinical trial if they feel like it's coming from a trusted source.

By developing a name and look for your trial, you are increasing your chances of a patient signing up. Interested in learning more about how branding would benefit your studies? Reach out to us at info@CSSiEnroll.com .

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CSSi Celebrates 14 Years as a Full-Service Patient Recruitment Agency

  • By Gabrielle DiSalvo
  • 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

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Traditional Advertising Is Still Alive

  • By Gabrielle DiSalvo
  • 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

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Eight-Step Guide to a Strong Clinical Trial Website

  • By Gabrielle DiSalvo
  • 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are

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person working on logo design

Clinical Trial Branding: Why is it so Important?

  • By Clara Hughes, Creative Director
  • 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.

Read More

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