CSSi Blogs

Don’t Put All Your Recruitment Eggs in One Basket

  • By Gabrielle St Remy
  • 12-Mar-2020

Don’t Put All Your Recruitment Eggs in One Basket, marketing image

As you begin the patient recruitment process for your study, it can be tempting to put all of your money towards one method. You place all bets on digital advertising because that generated the most referrals during your last study. What happens if digital doesn’t perform for you this time? It’s best to spread your advertising budget out over a number of recruitment methods. This gives you the ability to truly test what is most effective. If after some time, digital is proving to be the dominant source of referrals, shift some more of your budget to digital – but still leave some for the others!

Different Channels Can Help Each Other

Placing advertising on different channels creates a multiplatform message that allows these channels to boost one another. Patients will have many touchpoints with your study prior to expressing interest, so it is important to make sure your central message is in each of these places. No matter where they are and no matter which channels they are using, you are getting in front of patients who may enroll into your study. If you put all of your money towards Facebook, you will never reach the patients who are searching in Google for information related to their condition. By having a multifaceted approach, you can connect with your patient population wherever they are in their journey.

Every Site Will Have Different Needs

When it comes to recruitment, what works for one site may not always work for the rest. While you can develop centralized materials that can be used across all sites, the methods of recruitment used should be customized at the site level. Each market will present different challenges when finding patients for your study. Having options to support each site’s needs is important.

A Recruitment Strategy Will Help You Plan Accordingly

Before you begin spending money, take time to understand your target patient population. Where are they looking for information? How do they want to be contact? Who do they trust when it comes to receiving medical information? Answering these questions will help you identify the best methods to use when recruiting patients for your studies.

Here’s a list of tried-and-true recruitment methods to consider as you develop your plan:

  • •   Recruitment Materials

  • •   Digital Advertising

    • o   SEM – Search Engine Marketing (Google, Bing, Yahoo, etc.)
    • o   Social Media Ads (Facebook, Twitter, Instagram, Pinterest, etc.)
  • •   Traditional Advertising experiment

    • o   TV
    • o   Radio
    • o   Print
    • o   Direct Mail
  • •   On-Site Support (chart reviews, database searches, etc.)

  • •   Community Outreach Programs

  • •   Medical Professional Outreach (Referral Networking)

  • •   National and Local Advocacy Outreach

Planning out the best ways to reach your audience will ensure you spend your budget most effectively. If you spend all of your money on one method, and that method doesn’t work, you are left with a limited number of enrolled patients and zero dollars to go out and recruit more.

Not sure how to get your recruitment strategy started or which methods you should use for your study?

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Recruiting for Trials During a Global Pandemic

  • By Gabrielle St Remy
  • 16-Apr-2020

The COVID-19 virus has significantly changed the way the world operates. It has caused unprecedented interruptions to many industries and businesses around the globe, and clinical trials are no exception. New guidelines have been issued by the FDA regarding clinical trials, which could have a significant impact on study enrollment and patient retention.

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Don’t Put All Your Recruitment Eggs in One Basket

  • By Gabrielle St Remy
  • 12-Mar-2020

As you begin the patient recruitment process for your study, it can be tempting to put all of your money towards one method. You place all bets on digital advertising because that generated the most referrals during your last study. What happens if digital doesn’t perform for you this time? It’s best to spread your advertising budget out over a number of recruitment methods. This gives you the ability to truly test what is most effective.

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Answering the Lack of Diversity in Clinical Trials

  • By Gabrielle St Remy
  • 15-Nov-2019

Identifying and implementing ways to increase diversity in clinical trials is a growing topic in the industry. Almost 40 percent of Americans belong to a racial or ethnic minority, but roughly 80-90 percent of participants in clinical trials for new drugs are still disproportionately Caucasian.1

In order to make sure drugs and treatments are safe and reliable to all people, there needs to be a better representation

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New Advertising Options for Patient Recruitment: Are they on your radar?

  • By Gabrielle St Remy
  • 29-Aug-2019

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

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Understanding & Removing the Barriers to Patient Retention

  • By Gabrielle St Remy
  • 14-Aug-2019

Each year, $1.89 billion is spent on patient recruitment for clinical trials.1 With a 30% average dropout rate across all clinical trials, many pharmaceutical companies are spending a large amount of money to recruit patients who aren't staying enrolled in their trials.

Needed study data for regulatory submission and the overall success of a clinical trial depend largely on study participants fulfilling their roles and responsibilities until the very last day.

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CSSi Celebrates 14 Years as a Full-Service Patient Recruitment Agency

  • By Gabrielle St Remy
  • 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

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Traditional Advertising Is Still Alive

  • By Gabrielle St Remy
  • 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

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Eight-Step Guide to a Strong Clinical Trial Website

  • By Gabrielle St Remy
  • 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are

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Clinical Trial Branding: Why is it so Important?

  • By Clara Hughes, Creative Director
  • 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.

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