CSSi Blogs

Recruiting for Trials During a Global Pandemic

  • By Gabrielle St Remy
  • 16-Apr-2020

Recruiting for Trials During a Global Pandemic, marketing image

The COVID-19 virus has significantly changed the way the world operates. It has caused unprecedented interruptions to many industries and businesses around the globe, and clinical trials are no exception. New guidelines have been issued by the FDA regarding clinical trials, which could have a significant impact on study enrollment and patient retention.

Over the past several weeks, many clinical trials have had a suspension or delay in enrollment due to concerns of the spread of the pandemic and the safety of those involved. While the enrollment of some trials has been paused, some trials that have been actively enrolling are continuing to do so.

Whether the trials are actively enrolling or pausing enrollment, clinical trial sites, sponsors, CROs, and other key stakeholders should continue to move forward with efforts that lead us to needed therapies and treatments.

With no approved vaccine or treatment available for this virus, the global pandemic we are all facing has raised awareness around clinical trials and their importance considerably. The pharmaceutical industry can leverage this raised awareness to continue recruiting for both paused and currently enrolling studies.

We are all longing for the day when things return to “normal.” It may not be the normal we all have previously known, but things will operationalize again. Sites will reopen, and study volunteers will be needed. To use the time we have now most effectively, we recommend the following strategies that will keep your studies “ready to go” when life returns to “normal.”

Chart Reviews

Many sites have the patients they need within their database, but they do not always have the time to dedicate to thorough chart reviews. While things may be somewhat slower at sites, they can spend time going through charts to find eligible patients.

Patient Database Messaging

Sites can send messages out to their patient database, either via email or through their patient portal if they have one. Use this avenue to provide patients already enrolled study updates or send alerts to potential patients informing them of studies taking place at the site.

Build Relationships with National Advocacy Organizations

National advocacy organizations have many available outlets for communicating with their members. Spend time building relationships with the organizations specific to your study’s therapeutic area or indication and ask them to share your study information with their following. They are a trusted source of information for patients, and an invaluable resource to your study.

Run Advertising

Many are at home due to shelter-in-place orders from their government. They are plugged into their TVs, their radios, and their phones. They are spending hours on Facebook, Instagram, and other social media platforms. Advertising can be a very effective tool for getting your study in front of the right audience.

Register Patients into a Retention Program

For patients already enrolled in studies, it will be important to keep them engaged and retained throughout the study’s duration. Consider registering them into a patient-centric platform that will send them important study information and automated visit reminders.

Working through this process now will put your study in a place for optimal enrollment success when things normalize. Planning now will make for a smooth transition and will keep sites focused on your study.

Have studies facing this situation and need support with these activities? CSSi can assist you with outlining and implementing a recruitment strategy!

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Recruiting for Trials During a Global Pandemic

  • By Gabrielle St Remy
  • 16-Apr-2020

The COVID-19 virus has significantly changed the way the world operates. It has caused unprecedented interruptions to many industries and businesses around the globe, and clinical trials are no exception. New guidelines have been issued by the FDA regarding clinical trials, which could have a significant impact on study enrollment and patient retention.

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Don’t Put All Your Recruitment Eggs in One Basket

  • By Gabrielle St Remy
  • 12-Mar-2020

As you begin the patient recruitment process for your study, it can be tempting to put all of your money towards one method. You place all bets on digital advertising because that generated the most referrals during your last study. What happens if digital doesn’t perform for you this time? It’s best to spread your advertising budget out over a number of recruitment methods. This gives you the ability to truly test what is most effective.

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Answering the Lack of Diversity in Clinical Trials

  • By Gabrielle St Remy
  • 15-Nov-2019

Identifying and implementing ways to increase diversity in clinical trials is a growing topic in the industry. Almost 40 percent of Americans belong to a racial or ethnic minority, but roughly 80-90 percent of participants in clinical trials for new drugs are still disproportionately Caucasian.1

In order to make sure drugs and treatments are safe and reliable to all people, there needs to be a better representation

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New Advertising Options for Patient Recruitment: Are they on your radar?

  • By Gabrielle St Remy
  • 29-Aug-2019

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

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Understanding & Removing the Barriers to Patient Retention

  • By Gabrielle St Remy
  • 14-Aug-2019

Each year, $1.89 billion is spent on patient recruitment for clinical trials.1 With a 30% average dropout rate across all clinical trials, many pharmaceutical companies are spending a large amount of money to recruit patients who aren't staying enrolled in their trials.

Needed study data for regulatory submission and the overall success of a clinical trial depend largely on study participants fulfilling their roles and responsibilities until the very last day.

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CSSi Celebrates 14 Years as a Full-Service Patient Recruitment Agency

  • By Gabrielle St Remy
  • 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

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Traditional Advertising Is Still Alive

  • By Gabrielle St Remy
  • 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

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Eight-Step Guide to a Strong Clinical Trial Website

  • By Gabrielle St Remy
  • 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are

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Clinical Trial Branding: Why is it so Important?

  • By Clara Hughes, Creative Director
  • 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.

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