Development of Enrollment Tools

CSSi performs a thorough analysis prior to creation of any marketing materials in order to develop a creative brief.

Enrollment planning starts with bringing an identity to the study. This helps in keeping the study top-of-mind for study coordinators, easily recognizable for potential study participants, and increases the overall visibility of the study. The next step involves developing the tools sites will need to effectively enroll subjects for this study.

Study Brand Identity and Logo

A well-researched and developed study brand is the first step to setting the tone for any clinical trial campaign. CSSi develops powerful study brands to convey positive and meaningful messages to potential study participants. This is the foundation for all patient and physician facing materials, websites, and advertisements used throughout the enrollment period.

A good branding strategy will achieve a number of key objectives:

  • Deliver a clear message
  • Connect with the target audience
  • Promote the awareness about a study with the patient population
  • Increase the site’s awareness of the study
  • Solidify the patient’s and site’s loyalty

The study logo will be utilized throughout the branding strategy, marketing messages and retention program.

Development of Enrollment Tools

CSSi performs a thorough analysis prior to creation of any marketing materials in order to develop a creative brief. These include:

  • The target audience: How do the demographics and psychographics affect the message?
  • The target insights: What are the potential subject’s current attitudes and perceptions about participating in this clinical trial or clinical trials in general?
  • The key barriers: What are the challenges to recruitment?
  • The key benefits: What do potential study subjects stand to gain by participating in this trial?
  • The tone: What tone should be utilized in communicating the information about the study?

Recruitment tools

  • Study brand and logo
  • In-office awareness materials
  • Pre-screening pack
  • Consent aid flipchart
  • Pocket protocol
  • Referral kit and cards
  • Flyer/Poster
  • Banner/Easel
  • Press Kit
  • Press Release
  • Doctor-to-Patient Letter

Any many more indication and study specific items

Offices and Locations
  • North America
  • 6958 Aviation Blvd
  • Suite H
  • Glen Burnie, MD 21061
  • P: 866.277.4888
  • E-mail: info@cssienroll.com
  • Europe
  • Kemp House,
  • City Road,
  • London, EC1V 2NX
  • P: 0203 693 3829
  • Asia
  • G-A, “Hyndava Techno Park”,
  • Plot No. 12,
  • Survey No. 64,
  • Hitec City, Phase 2,
  • Madhapur,
  • Hyderabad - 500081