CSSi performs a thorough analysis prior to creation of any marketing materials in order to develop a creative brief.
Enrollment planning starts with bringing an identity to the study. This helps in keeping the study top-of-mind for study coordinators, easily recognizable for potential study participants, and increases the overall visibility of the study. The next step involves developing the tools sites will need to effectively enroll subjects for this study.
A well-researched and developed study brand is the first step to setting the tone for any clinical trial campaign. CSSi develops powerful study brands to convey positive and meaningful messages to potential study participants. This is the foundation for all patient and physician facing materials, websites, and advertisements used throughout the enrollment period.
A good branding strategy will achieve a number of key objectives:
The study logo will be utilized throughout the branding strategy, marketing messages and retention program.
CSSi performs a thorough analysis prior to creation of any marketing materials in order to develop a creative brief. These include:
Any many more indication and study specific items