CSSi utilizes a wide variety of highly targeted digital advertising. By placing ads within online groups, forums, and specialized websites that are already formed and therapeutically specified, the impressions are viewed by populations of patients that are already frequenting these information sources.
The CSSi digital team plans and executes and effective media campaign to optimize your message.
Advertising on Google and other search engines is an effective method for ads to appear beside relevant content. The customized CSSi ads are triggered when users search by keywords or phrases related to their health condition making this a highly targeted and invaluable vehicle.Google Display Network
Advertising on the Google Display Network extends the message by having banner ad presence on website that are Google partners. Campaigns are geo-targeted around the clinical study sites, minimizing media waste.
When working globally we look for market-specific social networks such as Tuenti in Spain, Nasza-Klasa in Poland and iWiW for Hungary.
We utilize consumer digital health consumer databases; these communities serve as great access points to a wide variety of patients.