Alert image Patient Recruitment & Retention During the COVID-19 Pandemic

Clinical Site Services (CSSi) is the industry leader in delivering strategic patient recruitment and enrollment solutions to study sponsors and CROs.

Blog

Image of patient discussing research study requirements with study coordinators.

The Magic of Marketing: Creating the Perfect Patient Recruitment Solution

  • By Myra Zerr-Korolev
  • 13-Oct-2021

Marketing and advertising are an art form. And as is true of all art, it evolves and adapts to the world around it (And enter the famous question: Does art imitate life or does life imitate art?). Reaching patients for clinical trials is quite a task. Creating awareness, providing education, and garnering true interest is a multi-pronged approach that requires an in-depth understanding of the needs and communication styles of your targeted population.

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Image of diversity in our general population in America today.

Rebuilding Trust in Clinical Trials: Diverse Patient Recruitment

  • By Myra Zerr-Korolev
  • 03-Aug-2021

The health and well-being of all persons regardless of race, religion, sexual orientation, or gender is integral to public health. As a nation, the United States is slowly improving and becoming self-aware of the maladaptive behavior towards its minority citizens both past and present.

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Image of Study Coordinator and Patient reviewing considerations for study trial.

Post-COVID-19 Patient Recruitment: Dealing with the Aftermath

  • By Myra Zerr-Korolev
  • 02-Jun-2021

Clinical trial recruitment has been understandingly difficult for the past fifteen months. Isolation and quarantine have kept patients (not to mention site and trial staff) from being able to undergo appropriate screening and enrollment measures. Because of this immense issue, many trials have been paused (or worse, stopped all together).

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