• By Myra Zerr-Korolev
• 13-Oct-2021

Marketing and advertising are an art form. And as is true of all art, it evolves and adapts to the world around it (And enter the famous question: Does art imitate life or does life imitate art?). Reaching patients for clinical trials is quite a task. Creating awareness, providing education, and garnering true interest is a multi-pronged approach that requires an in-depth understanding of the needs and communication styles of your targeted population.

• By Myra Zerr-Korolev
• 03-Aug-2021

The health and well-being of all persons regardless of race, religion, sexual orientation, or gender is integral to public health. As a nation, the United States is slowly improving and becoming self-aware of the maladaptive behavior towards its minority citizens both past and present.

• By Myra Zerr-Korolev
• 02-Jun-2021

Clinical trial recruitment has been understandingly difficult for the past fifteen months. Isolation and quarantine have kept patients (not to mention site and trial staff) from being able to undergo appropriate screening and enrollment measures. Because of this immense issue, many trials have been paused (or worse, stopped all together).

• By Gabrielle St Remy
• 25-Jan-2021

We have all heard these statistics before: 85% of all clinical trials fail to recruit enough patients and 80% are delayed due to patient recruitment problems.¹ This makes selecting the right patient recruitment partner such an important part of setting your study up for success.

• By Gabrielle St Remy
• 17-Nov-2020

Clients often ask if we are able to provide recruitment reporting and metrics. What’s our answer? Yes, we’ve been doing it for years!

When you hire an agency to support your patient recruitment and retention efforts, you deserve to know what they are doing and if it is working.

• By Gabrielle St Remy
• 03-Sep-2020

Patient recruitment is often a time-consuming and high-cost step in completing your clinical trials. Your marketing team will have to develop the correct study message and a strong call-to-action to get people motivated to see if they prequalify. You must strategically target your patient population and generate interest in participation among this audience.

• By Gabrielle St Remy
• 16-Apr-2020

The COVID-19 virus has significantly changed the way the world operates. It has caused unprecedented interruptions to many industries and businesses around the globe, and clinical trials are no exception. New guidelines have been issued by the FDA regarding clinical trials, which could have a significant impact on study enrollment and patient retention.

• By Gabrielle St Remy
• 12-Mar-2020

As you begin the patient recruitment process for your study, it can be tempting to put all of your money towards one method. You place all bets on digital advertising because that generated the most referrals during your last study. What happens if digital doesn’t perform for you this time? It’s best to spread your advertising budget out over a number of recruitment methods. This gives you the ability to truly test what is most effective.

• By Gabrielle St Remy
• 15-Nov-2019

Identifying and implementing ways to increase diversity in clinical trials is a growing topic in the industry. Almost 40 percent of Americans belong to a racial or ethnic minority, but roughly 80-90 percent of participants in clinical trials for new drugs are still disproportionately Caucasian.¹

In order to make sure drugs and treatments are safe and reliable to all people, there needs to be a better representation

• By Gabrielle St Remy
• 29-Aug-2019

We all see others do it, and we probably experience it ourselves it every day.

Watching videos and tv shows on devices other than the TV in the family room, catching up on your favorite sitcom on-demand because you weren't home to watch it at 8pm when it originally aired, or streaming videos on YouTube to pass time. As the years go by, technology and media are changing – and so is how we are using them.

• By Gabrielle St Remy
• 14-Aug-2019

Each year, $1.89 billion is spent on patient recruitment for clinical trials.¹ With a 30% average dropout rate across all clinical trials, many pharmaceutical companies are spending a large amount of money to recruit patients who aren't staying enrolled in their trials.

Needed study data for regulatory submission and the overall success of a clinical trial depend largely on study participants fulfilling their roles and responsibilities until the very last day.

• By Gabrielle St Remy
• 10-Jul-2019

One of the top places sites look for (and sponsors depend on) when recruiting patients for clinical trials is their database of patients. It has been a go-to method of recruitment for years. In a recent study, however, only 27% of sites report being fully satisfied with their current recruitment methods, including site database searches.¹

• By Gabrielle St Remy
• 05-Jun-2019

Within the world of patient recruitment for clinical trials, delayed timelines and unforeseen budget issues are often the norm. But, what if just a bit of strategic planning up-front decreased the possibility of these barriers?

• By Gabrielle St Remy
• 14-May-2019

As a research study is in its early planning phase, sponsors and CROs dedicate a significant amount to identifying and selecting the research sites who have the ideal database of eligible patients for their study.

• By Gabrielle St Remy
• 11-Apr-2019

As a sponsor, CRO or site, there are a surplus of patient recruitment companies you can turn to when you need help finding patients for your studies, and that number grows higher every day. Most of these companies offer a niche service, but very few are a full-service, global recruitment agency like ours.

• By Gabrielle St Remy
• 01-Apr-2019

We've all heard it before: "traditional advertising is dead." But if that were true, why are we still seeing commercials on TV, hearing ads on the radio, and seeing billboards on the highway during our morning commute?

Because it's not true! Traditional advertising is still very much alive and used by some of the largest companies worldwide.

• By Gabrielle St Remy
• 18-Mar-2019

If you’ve been following along with our past blogs, you have gained insight into:

• • Branding a clinical trial
• • Developing a strong website for your trial
• • Tracking your website traffic to figure out which outreach efforts are working best

• By Gabrielle St Remy
• 28-Feb-2019

You're going through the checklist of everything needed to get the awareness efforts for your study up and running:
You have:

• • developed and published your clinical trial website (closely following the tips outlined in our last blog Eight-Step Guide to a Strong Clinical Trial Website)

• By Gabrielle St Remy
• 05-Feb-2019

There are about 93 million Americans searching online for information related to a health-related topic, with 63% of those individuals looking up a specific disease or medical problem. In fact, looking for health or medical information comes high on the list as one of the most popular activities people do when they are online.

• By Clara Hughes, Creative Director
• 25-Jan-2019

Let's imagine two different scenarios:
A: You're sitting in a doctor's office, and you see a poster for ACN-053-2414, a clinical trial testing medication for acne in adults.
B: You're sitting in a doctor's office, and you see a poster for the Face It Acne Research Study, a clinical trial testing medication for acne in adults.