Diversity, Equity and Inclusion in Patient Recruitment

Clinical Site Services (CSSi) is the industry leader in delivering strategic patient recruitment and enrollment solutions to study sponsors and CROs.

Blog

Image of the New Generations: Gen Z and “Zillennials” recruitment solutions

Recruiting the New Generations: Gen Z and “Zillennials”

  • By Myra Zerr-Korolev
  • 5-Oct-2022

Now that we have a flood of new adults entering the scene, they are eligible to participate in many clinical trials. These new adults aren’t their Millennial elders and are far removed from Gen X and the Baby Boomer generations, so new recruitment tactics and strategies need to be implemented to gain their interest.

Read More
Image of telemedicine used for patient clinical study recruitment solutions

A Brave New World: Recruiting Patients for DCTs and Hybrid Trials

  • By Myra Zerr-Korolev
  • 27-Jul-2022

During the COVID-19 pandemic, many clinical trials were halted or stopped altogether due to the inability to recruit and screen patients. Much of this was due to a centralized study set up, where patients were required to appear in person for screening and secondary study visit activities. As the pandemic progressed, the need for an alternate approach was high.

Read More
Image of patient discussing research study requirements with study coordinators.

The Magic of Marketing: Creating the Perfect Patient Recruitment Solution

  • By Myra Zerr-Korolev
  • 13-Oct-2021

Marketing and advertising are an art form. And as is true of all art, it evolves and adapts to the world around it (And enter the famous question: Does art imitate life or does life imitate art?). Reaching patients for clinical trials is quite a task. Creating awareness, providing education, and garnering true interest is a multi-pronged approach that requires an in-depth understanding of the needs and communication styles of your targeted population.

Read More