"I cannot begin to express my appreciation for a job well done and the continued efforts you place to ensure that this study was a success! Your candor and transparency has been refreshing and I am fortunate to have partnered with such a great group of patient recruitment and retention experts! You are wonderful!
"I wanted to take a moment and say thank you for continuing to do a great job and meeting our expectations. I could not be more pleased with the teamwork and efficiency in which your team provided to our study!"
"It was a long journey, and we were all delighted with the successful outcome. We appreciate the support the CSSi Team provided along the way. Hopefully, we can work together again in the future."
Now that we have a flood of new adults entering the scene, they are eligible to participate in many clinical trials. These new adults aren’t their Millennial elders and are far removed from Gen X and the Baby Boomer generations, so new recruitment tactics and strategies need to be implemented to gain their interest.
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During the COVID-19 pandemic, many clinical trials were halted or stopped altogether due to the inability to recruit and screen patients. Much of this was due to a centralized study set up, where patients were required to appear in person for screening and secondary study visit activities. As the pandemic progressed, the need for an alternate approach was high.
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Marketing and advertising are an art form. And as is true of all art, it evolves and adapts to the world around it (And enter the famous question: Does art imitate life or does life imitate art?). Reaching patients for clinical trials is quite a task. Creating awareness, providing education, and garnering true interest is a multi-pronged approach that requires an in-depth understanding of the needs and communication styles of your targeted population.
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